Zetos
    Operation badge

    Your idea is good.Prove it.

    You pitch. We challenge. We dig in. You leave with a strategy that holds up.

    ⏱ 3 calls of 30 min • Remote

    Download the full agenda

    995€

    What you'll walk away with

    Plenty of brilliant projects fail — not because they're bad — but because they never really defined who they're talking to, and why now.

    • A clearly identified and validated target
    • A market positioning you can own and defend
    • A structured go-to-market strategy, ready to execute
    • Answers to the questions your stakeholders will ask
    "

    You walk away with a go-to-market strategy that's clear, owned, and defensible.

    Call 1

    D+15

    Consolidation of positioning and move to first market proofs.

    Call 3

    D+1

    Analysis of your pitch with clear, actionable feedback to fix the fundamentals.

    Call 2

    D+30

    Reading of field feedback and action plan for what comes next.

    Why us?

    We don't theorize. We've lived every step.

    40+

    founders coached on The Unicorn

    season 1 — September 2024 to June 2025

    10 years

    of entrepreneurial experience

    combined across the 3 cofounders (Anthony, Théo, Bertrand) since 2014

    10k+

    founders in our community

    combined newsletter audience Zetos + The Unicorn (April 2026)

    The Unicorn YouTube videos

    The Zero to One experts

    Discover The Unicorn

    Ready to take action?