Market Testing
From idea to market, in 2 to 4 weeks.
Test market interest, refine your product with user feedback, and get ahead of the competition.
Two formats to test fast
An interactive prototype to pitch, or a working MVP to sign your first users.
Our client successes
We build our own products. That's why we know how to build yours.
Testing before investing is the difference between a startup that lasts and a €200k failure. Our market testing service is built to validate a product hypothesis in a few weeks, in two formats: an interactive Figma prototype to validate interest before writing code, or a working MVP to measure real usage. For whom: pre-seed founders who need to prove traction, intrapreneurs who need a fast go/no-go, product teams hesitating between several directions.
Our method in brief
The right format depends on what you want to test. If the question is 'is anyone interested in my idea?', a clickable Figma prototype is enough (2 weeks, €8-15k). If the question is 'do people actually use it?', an MVP is necessary (4-6 weeks, €25-50k). We help you choose the right format in a 30-minute call. In both cases, we start by defining the success metric — otherwise the test is worthless.
Stack & technologies
Prototypes: Figma + Maze or Lyssna for user tests, Tally / Typeform for surveys. MVP: Next.js + Supabase or Vite + Convex to move as fast as possible, Stripe for payments, Vercel + Supabase Auth for infra. Analytics: PostHog by default (events, sessions, funnels). No over-engineering: a test MVP is not a final product.
// Around ten validation prototypes and MVPs shipped in 2024-2025, several of which led to successful fundraises
Frequently asked questions
Prototype or MVP — how to choose?+
Prototype if the goal is to pitch (investors, committee, target early users) or to test interest via a form. MVP if you need to prove usage, measure retention, or sell. Prototype = intent test, MVP = behaviour test.
If the test fails, what have we learned?+
That's the point. We instrument the test to know WHY it didn't take: no need, wrong target, price too high, UX friction. We deliver a learnings report with recommendations (pivot, adjust, drop). An instrumented failure is worth more than a fuzzy success.
Is the MVP code throwaway?+
Not necessarily. We write clean code regardless — TypeScript, unit tests on critical logic, reproducible infra. If the test is conclusive, the MVP becomes the v1 baseline. If it fails, it's throwaway but you've still learned.
Do you help us recruit the test users?+
We help on method (who to invite, how, which interview script), but we don't source on your behalf — you know your market. For anonymous tests (Maze, panels), we can drive recruiting.
Got a project?
Nothing beats a conversation to shape the right solution together.