MULINK
Music smart links that turn every release into a fully branded fan experience — AI-optimised, natively connected to Spotify, Apple Music, TikTok and YouTube, used by independent artists and labels managing 500+ releases alike.
About the project
MULINK turns music sharing into a branded visual and emotional experience. Where most artists share their releases through generic, cold and identity-less links, MULINK generates fully personalised link pages that reflect each artist's visual world.
Designed exclusively for music — from the independent artist to the label managing 500+ releases — with AI conversion-rate optimisation, real-time analytics and native Spotify, Apple Music, TikTok and YouTube integrations. No code, no friction.
Sector
MusicTech
Type
- Mobile application
- Web portal
- Analytics tools
- Administrator platform
The project in numbers
<2min
to create your smart link
1
link to centralize the entire digital presence
+30%
conversion rate uplift on shared links
Our favorite features
Smart link creation
A tool lets you create a single link that redirects to all of the artist's platforms. Users can personalise key information like the title, content and displayed platforms. That flexibility makes it possible to tailor each link to a specific release strategy (single, album, marketing campaign) and to optimise visibility across all channels.
Ready-to-use templates
Pre-configured templates make it possible to quickly generate links without starting from scratch. Each template embeds a structure optimised for conversion, letting artists save time while benefiting from effective pages aligned with market standards.
Conception
An artist releasing a track ends up juggling Spotify, YouTube, Instagram, SoundCloud and a dozen other platforms. MULINK was born from that observation: centralise all those links into a single page optimised for conversion. Zetos designed the product in short cycles validated directly with the client: MVP defined and delivered in April 2025, Phase 1 enriched in May 2025 without ever losing sight of simplicity as the cardinal value.
Design
Visual hierarchy carries all the work here. An artist must be able to create, customise and share their page without friction, whether from their phone between two studio sessions or from their desktop. The components were designed to be consistent across every surface, with enough personalisation that each page reflects the identity of its creator.
Development
From MVP to Phase 1, Zetos developed and evolved the platform on a scalable architecture able to absorb the growth of a creator-economy user base. Mobile and desktop were treated with the same standards, validated by client test sessions before each release.
Technologies used
MULINK is built with React and FastAPI (Python), uses PostgreSQL and Redis for performance, all hosted on AWS.
Python
FastAPI
React.js
PostgreSQL
Redis
AWS
More case studies
Thanks to Zetos for helping us take our product to the next level at a critical stage of our growth. The team was highly responsive and listened carefully to our needs. We're really happy with the result, and we keep trusting them with ongoing maintenance and product optimisation.
Alexandre Darbois
Co-founder @Humoon
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